Purpose of the Role

This exciting remote based Head of Digital Marketing & Trading opportunity has arisen to lead our Digital Marketing efforts to drive Sales and Income. You will work alongside Trading Directors to build distribution and drive sales. As an integral part of the Digital Leadership team you will lead, support and provide challenge across the whole Digital team, beyond Digital Marketing.

This role will require someone with business acumen and commercial awareness to own the objectives to enhance sales and income by looking beyond “business as usual” to drive appetite and plans for major growth.

Whilst this is a home-based role, UK wide travel will be required as per business needs and for team meetings, and travel will be more frequent in the first 6 months of the role.

What you will do

This is an overview and not an exhaustive list of responsibilities. Collaborating with your Line Manager, you will develop your own objectives but focus on all of the following and more:

• Create marketing vision, direction and strategy to the digital team and stakeholders to meet and exceed group growth targets.

• Lead the strategic development of the optimal Digital Marketing volume and mix.

• Agree targets with the business lines and clearly translate and communicate with team and agency to drive results: this will include lead volume, conversion rates and mix by channel.

• Reduce historical over reliance on PPC and SEO. Educate on different channels to build optimal mix – the channels must be integrated and work together to drive sales. This should include Mid Funnel and Above the Line Digital activity to support the Brand.

• Have a laser focus on numbers and results - daily, weekly forecasting and reporting of results.

• Build the right internal team and hire appropriate agencies to drive results.

• Build appropriate delivery capability and processes.

• Own conversion goal – work closely with UX lead and Head of Digital Experience to identify friction points and solutions to get most ROI for our marketing spend.

Who we are looking for

This is an opportunity for a highly experienced and technical Digital Marketing Leader with managerial experience, ideally from a financial services environment, who is willing to work as part of a team and manage stakeholders at all levels. We are looking for someone has:

• In-depth knowledge of digital knowledge of digital marketing channels: PPC, SEO, Aggregators, Affiliates, Paid Social, etc.
• Comprehensive knowledge of digital marketing tools and techniques.
• Strong understanding of CRO
• Proficient using GA and Adwords to manage agency and team performance.
• Clear understanding of the shifting landscape and remedies associated with AI.

This is an opportunity for a subject matter “go-to” expert with strong interpersonal and management skills, a team player, who can guide others and lead by example. You will be highly organised, analytical, creative with a problem-solving mindset whilst being commercial minded and highly numerate. You will need to be flexible to adapt to changing priorities in a fast-paced, complex and highly regulated corporate organisation.

In return you will be welcomed and supported by our organisation, joining a team that cares about you as a person and your wellbeing. Some of the other benefits are:

• Holiday entitlement of 28 days plus bank holidays
• Opportunity to progress your career across the entire Ardonagh family
• Award-winning learning & development offering and support to obtain professional qualifications to enhance your knowledge and career prospects
• Pension scheme for when you feel it’s time to retire
• 24-hour Employee Assistance support for you and your family’s physical and mental wellbeing
• Corporate perks such as discounted gym memberships, cinema tickets, shopping, Eyecare vouchers, cycle to work and much more
• One day paid volunteering to give back to our communities
• Ardonagh Community Trust (ACT) - raising funds for charity with donation matching in your local community
• The Spotlight Awards, where we celebrate the best of the Ardonagh Group and all the bright talent across our business.

We offer genuine potential for both personal and professional development, come and be part of our story and help us shape our future. So, what are you waiting for? Apply today and one of our team will be in touch.

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Everywhen is an equal opportunities employer, with a growing and thriving diversity, equity and inclusion strategy; we are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check.

Please note: We may close a vacancy prior to the publish end date if the required quality or number of applications has been received. No Agencies please.

Click here here to see our standard benefits page